After months of sketches, samples, late-night phone calls with our artisans, and more coffee than we’d like to admit, we can finally say the words we’ve been holding onto for so long:
The Petra Collection has officially launched.
This isn’t just a new drop for us. Petra is the moment Alluori steps fully into the world — with pieces designed to live on your arm, at your side, and in your story for years to come.
The Story Behind Petra
Petra was born from contrasts:
Desert and city. Heritage and modernity. Soft structure and quiet strength.
Inspired by timeless architecture and the warm stone of its namesake, the Petra Collection is our love letter to intentional living. Every line, curve, and stitch was obsessively considered to balance everyday practicality with understated luxury.
We wanted pieces that felt as at home in a corner café as they do in a boardroom or on a red-eye flight. Bags that look refined, but never precious.
Meet Petra: Structured, Subtle, and Endlessly Wearable
The Petra Collection debuts with a curated lineup of silhouettes that form the foundation of any elevated wardrobe. Each piece is crafted from carefully selected leather, chosen for its durability and graceful aging.
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The Petra Tote
Designed for your real life: laptops, notebooks, last-minute essentials and the “just in case” items you never admit you carry. Clean lines, reinforced handles, and a structured profile that holds its shape, even on your busiest days. -
The Petra Shoulder Bag
Your go-to from day to night. It’s compact but not fussy, sharp but still soft on the eye. The kind of bag that pulls an outfit together without ever shouting for attention. -
The Petra Wallet & Small Leather Goods
Slim, essential, and quietly luxurious. Every edge is painted, every compartment thought through so you’re never digging, fumbling, or wishing there was “just one more pocket.”
Details That Make Petra, Petra
What you won’t see at first glance is what took us the longest:
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Balanced proportions so the bags sit comfortably against the body and feel natural to carry.
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Thoughtful interior layouts that fit the way people actually live. Phones, keys, tech, cards, a small fragrance, and the little items that always come along for the ride.
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Subtle branding, because we believe in pieces that are recognized by their design and quality, not a logo shouting from across the room.
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Timeless colorways that ground and elevate your wardrobe, season after season.
From Our Family, To You
Alluori has always been personal. Behind every design, there are real people: family, friends, and the tiny circle of early supporters who believed in this brand before a single bag existed.
Launching Petra feels like opening the door and inviting you into that circle.
Every bag is carefully wrapped, checked, and sent with a quiet promise:
To bring you pieces that respect your time, your taste, and your investment.
From our family, to you — thank you for being here at the very beginning.
Be Part of the Next Chapter
The Petra Collection is now live and ready to ship.
Samara is already in development behind the scenes, with more details to come soon.
If you want to be the first to:
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Preview Samara’s crocodile-print leather up close
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Access early-bird or limited-quantity releases
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Get behind-the-scenes peeks into our design process
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